_SOUNDS > Metric ‘Help I’m Alive’
Maurice Golotta // msgolotta@hotmail.com
Don’t Come Store & Gallery // http://www.dontcome.com.au/
MSG available at Cyberia (http://www.cyberiastore.com.au/) & Design A Space (http://www.designaspace.com.au/)
Have you ever noticed how Toucan Sam, Tony the Tiger and Snap, Crackle and Pop all have the same crazy, wired look in their eye?
Presenting ‘Cereal Killers’, an exhibition by Melbourne artist Maurice Golotta.
Golotta is a contemporary artist with a slight obsession on all things Pop Culture. Since childhood he was fixated by colorful confectionary packaging and bubble gum art. Now, that fixation has shifted away from consumption, instead incorporating the ‘poisonous’ imagery into his art.
Cereal Killers is Maurice Golotta’s 3rd solo exhibition. Influenced by recent shifts towards a healthier lifestyle and informed eating choices, Golotta deconstructs cereal box art, using a series of deadly images as a caution against low nutritional values, similar to the warning labels on cigarette packets and other poisonous products.
Cereal Killers is also Golotta’s study on the use of persuasive marketing to ‘poison’ through the use of cute and colorful cartoon characters on impressionable audiences.
Inspired by the likes of Andy Warhol, Basquiat, Frieda Karhlo, Damien Hirst, and aerosol artist Futura. His work has featured in fashion forward retail spaces, Cyberia, Kwamee, Fiorina Jewellery and Design A Space, as well as numerous personal collections around Melbourne.
A recognised musician and DJ in Melbourne’s underground, Maurice also manages his own street wear label, MSG.
Of all his achievements, he is most proud of his coach’s award for under 12’s basketball.
